According to ,Leander Kahney felt there was a really good chance for Kinect to belong to Apple. Inon Beracha, CEO of Israel-based PrimeSense, had developed a pretty cheap software and chip for 3D machine vision. Leander got a demo of this while on a flight from Europe to San Francisco. This was in June 2008. The technology looked as if it was a perfect-fit for a company like Apple. Of all things, this was cheap technology which you would probably use in your day-to-day life. So what really went wrong? Why do we call it the Microsoft Kinect?
The answer lies within Apple again. With their eccentric attitude towards secrecy, Apple wanted Beracha to sign some "one-sided" legal agreements and NDAs.
Beracha didn't want it. But he really didn't want Apple? Well, the technology was hot, he could sell it anywhere. What is quite funny and maybe true was his remark, “Apple is a pain in the ass,” he said, smiling.