Friday, March 18, 2011

hollywood is trying different movie distribution channels

Finally movie distributors and makers are thinking differently regarding how to distribute their movies and how to combat piracy.I came to know 2 different moves today itself.To be truthful,the ideas are not entirely new;but they are in motion now.
Idea1:
Remember "The tunnel".This is a horror flick which is shot in sydney,australia.The story based on real-life network of tunnels,originally meant for railway natwork expansion but which is abandoned during 2nd world war.

Distracted Media’s Enzo Tedeschi and Julian Harvey first hit the BitTorrent environment in mid 2010 trying to raise fund for this movie by selling frames of it in advance.In a little over 2 months, The Tunnel will be released worldwide and, true to the plan from the beginning, that premiere won’t take place in bricks-and-mortar, admission-charging theaters but on BitTorrent – for free.
They will release a DVD also which will contain around 2 hours of exclusive footage and behind-the scene documentary.
Movie makers around the world are accusing bittorrent and other peer-2-peer network for a long time for piracy,ignoring their huge potential as a distribution channel.Ultimately somebody dared to take the challenge.Lots of things depend on their success and failure.Lets hope for the best.
idea2:
This next step is from google.Just like bittorrent,YouTube is long being criticised for promoting and spreading piracy;but this is also a huge mistake.YouTube has a huge clientele and its not wise to ignore this.
Luckily they understand this and the first Hollywood movie premiered in YouTube is Girls walk into a Bar.This is what google has to say in the release
We’ve premiered Hollywood's first feature-length film created specifically for the Internet. Presented by Lexus and now playing in the YouTube Screening Room, Girl Walks Into A Bar is a comedy directed by Sebastian GutiĆ©rrez. The film stars (among others) Carla Gugino, Zachary Quinto, Danny DeVito, Rosario Dawson, Josh Hartnett and Emmanuelle Chriqui. Watch it in its entirety or in installments via this playlist.
Well this is possible in hollywood only.They are trying to think "hatke"(a hindi word meaning differently) regarding movie distribution channels.I wonder why this kind of thinking is not done in India.Afterall,thanks to our huge NRI base,Indian movies are doing brisk businesses outside India.So why could they not dare to think differently?
My best wishes for both of these attempts.If they succeded,it'll be a silent revolution regarding the distribution of movies.There will be a lots of obstacles in the path-particularly from the copyright mafia who will try to make these attempts a failure;but hopefully ultimately the democracy will prevail.