smartphone usage study by google

Google with the help of Ipsos OTX conducted a study on smartphone usage amongst adult USA users.The findings are published in the article “The Mobile Movement: Understanding Smartphone Users”.The important finding are

79% of smartphone consumers use their phones to help with shopping, from comparing prices and finding more product info to locating a retailer, 72% use their smartphones while consuming other media, and 88% of those who look for local information on their smartphones take action within a day.

More info could be found in Google Mobile Ads blog or in this webinar.