Wednesday, August 25, 2010

Prepaid mobile recharge virtually free in India by

Freecharge is a newly launched e-commerce service that enables its users to recharge any prepaid mobile phone in India. Their offering is unique as the amount paid by the user for recharge is returned in form of shopping coupons of some of the retailers in India, thereby making the recharge virtually free.

If a user recharges his prepaid connection for Rs100 by paying for it online  he will also receive discount coupons worth Rs 100 that he can avail at any of the listed retailers.

Currently the site offers coupons of McDonald and Barista only. But they expect to add more retailers to the list soon. The company plans to offer multiplex tickets, gaming zone coupons and apparel purchase coupons soon.

Accelyst solutions, the company behind Freecharge, is a strategic marketing company working with some of India's top retailers. Freecharge is currently seed funded by Tandon Group, members of the Mumbai Angels. The team has acquired a 'patent pending' status for their business model.